Form 10-K
TRULIA, INC. filed this Form 10-K on 03/03/2014
Document Outline
Entire Document (5092.5 KB)
Subdocument 1 - 10-K - FORM 10-K
Page 1 - UNITED STATES
Page 2 - Trulia Inc.
Page 3 - SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
Page 4 - N/A
Page 5 - PART I
Page 6 - Industry and Challenges
Page 7 - The Trulia Marketplace
Page 8 - Key benefits for advertisers
Page 9 - Our Strategy
Page 10 - Data
Page 11 - User-generated content
Page 12 - Searchable database
Page 13 - Mobile
Page 14 - N/A
Page 15 - Our Products for Advertisers
Page 16 - Innovation.
Page 17 - Customers
Page 18 - Sales and Customer Support
Page 19 - Competition for real estate professionals
Page 20 - Employees
Page 21 - RISK FACTORS
Page 22 - We have a history of losses and we may not achieve or maintain profitability in the future.
Page 23 - If we are not able to optimize our pricing and increase our average revenue per subscriber, we may n
Page 24 - If advertisers reduce or end their advertising spending with us, or if we are unable to attract new
Page 25 - Our recent revenue growth rates may not be indicative of our future growth, and we may not continue
Page 26 - Purchase price accounting in connection with our acquisition of Market Leader requires estimates whi
Page 27 - If use of our mobile products does not continue to grow or we are not able to successfully monetize
Page 28 - Our revenue and operating results could vary significantly from period to period, which could cause
Page 29 - Seasonality may cause fluctuations in our traffic, revenue, operating expenses and operating results
Page 30 - If our users do not continue to contribute content or their contributions are not valuable to other
Page 31 - Our growth depends in part on our relationship with third parties to provide us with local informati
Page 32 - Our Market Leader brand could be harmed if customers do not provide quality service to prospective h
Page 33 - We depend on our talented personnel to grow and operate our business, and if we are unable to hire,
Page 34 - Growth may place significant demands on our management and our infrastructure.
Page 35 - Our failure to protect confidential information of our users against security breaches could damage
Page 36 - Intellectual property infringement assertions by third parties could result in significant costs and
Page 37 - Valuation and other proprietary data may be subject to disputes.
Page 38 - Our business is subject to a variety of state and federal laws, many of which are unsettled and stil
Page 39 - Complying with the laws and regulations affecting public companies has increased and may continue to
Page 40 - We are an emerging growth company, and any decision on our part to comply only with certain reduced
Page 41 - We may require additional capital to support business growth, and this capital might not be availabl
Page 42 - The price of our common stock may be volatile, and you could lose all or part of your investment.
Page 43 - Future sales of shares by existing stockholders could cause our stock price to decline.
Page 44 - Merger Litigation
Page 45 - Zillow Litigation
Page 46 - PART II
Page 47 - N/A
Page 48 - c) Issuer Purchases of Equity Securities
Page 49 - N/A
Page 50 - Non-GAAP Financial Measures
Page 51 - N/A
Page 52 - The following discussion and analysis of our financial condition and results of operations should be
Page 53 - Listings
Page 54 - Convertible Senior Notes
Page 55 - N/A
Page 56 - Components of Statements of Operations
Page 57 - Cost and Operating Expenses
Page 58 - Interest Expense
Page 59 - VSOE-
Page 60 - Goodwill
Page 61 - Business Combination
Page 62 - Purchased Intangible Assets
Page 63 - Segment Information
Page 64 - Results of Operations
Page 65 - Comparison of the Years Ended December 31, 2013, 2012, and 2011
Page 66 - 2013 Compared to 2012
Page 67 - Cost of Revenue
Page 68 - Sales and Marketing Expenses
Page 69 - Acquisition Related Costs
Page 70 - 2012 Compared to 2011
Page 71 - N/A
Page 72 - Adjusted EBITDA
Page 73 - Credit Facility
Page 74 - Cash Flows from Investing Activities
Page 75 - Cash Flows from Financing Activities
Page 76 - Interest Rate Risk
Page 77 - INDEX TO FINANCIAL STATEMENTS
Page 78 - REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Page 79 - TRULIA, INC.
Page 80 - TRULIA, INC.
Page 81 - TRULIA, INC.
Page 82 - TRULIA, INC.
Page 83 - TRULIA, INC.
Page 84 - Convertible Senior Notes
Page 85 - Reclassification
Page 86 - Multiple-Element Arrangements
Page 87 - Technology and Development
Page 88 - Comprehensive Loss
Page 89 - Restricted Cash
Page 90 - Goodwill
Page 91 - Recently Issued Accounting Pronouncements
Page 92 - Fair Value Measurements on a recurrent basis (in thousands):
Page 93 - 4. Balance Sheet Components
Page 94 - 5. Acquisition of Market Leader
Page 95 - N/A
Page 96 - 6. Goodwill and Intangible Assets
Page 97 - Intangible Assets
Page 98 - Convertible Senior Notes
Page 99 - 8. Commitments and Contingencies
Page 100 - Zillow Litigation
Page 101 - Reverse Stock Split
Page 102 - 2012 Equity Incentive Plan
Page 103 - Stock Option Activity
Page 104 - N/A
Page 105 - Stock Appreciation Rights Activity
Page 106 - Fair Value of Common Stock
Page 107 - Options granted to non-employees
Page 108 - Term
Page 109 - 12. Net Loss per Share Attributable to Common Stockholders
Page 110 - N/A
Page 111 - N/A
Page 112 - 15. Employee Benefit Plan
Page 113 - Evaluation of Disclosure Controls and Procedures
Page 114 - Changes in Internal Control over Financial Reporting
Page 115 - Part III
Page 116 - Part IV
Page 117 - SIGNATURES
Page 118 - EXHIBIT INDEX
Page 119 - N/A
Page 120 - ExhibitNumber
Subdocument 2 - EX-21.1 - EX-21.1
Page 1 - Exhibit 21.1
Subdocument 3 - EX-23.1 - EX-23.1
Page 1 - Exhibit 23.1
Subdocument 4 - EX-31.1 - EX-31.1
Page 1 - Exhibit 31.1
Subdocument 5 - EX-31.2 - EX-31.2
Page 1 - Exhibit 31.2
Subdocument 6 - EX-32.1 - EX-32.1
Page 1 - Exhibit 32.1
XBRL Item - EX-101.INS - XBRL INSTANCE DOCUMENT (What's this?)
XBRL Item - EX-101.SCH - XBRL TAXONOMY EXTENSION SCHEMA (What's this?)
XBRL Item - EX-101.CAL - XBRL TAXONOMY EXTENSION CALCULATION LINKBASE (What's this?)
XBRL Item - EX-101.DEF - XBRL TAXONOMY EXTENSION DEFINITION LINKBASE (What's this?)
XBRL Item - EX-101.LAB - XBRL TAXONOMY EXTENSION LABEL LINKBASE (What's this?)
XBRL Item - EX-101.PRE - XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE (What's this?)
XBRL Viewer
Form 10-K
TRULIA, INC. filed this Form 10-K on 03/03/2014
Document Outline
Entire Document (5092.5 KB)
Subdocument 1 - 10-K - FORM 10-K
Page 1 - UNITED STATES
Page 2 - Trulia Inc.
Page 3 - SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
Page 4 - N/A
Page 5 - PART I
Page 6 - Industry and Challenges
Page 7 - The Trulia Marketplace
Page 8 - Key benefits for advertisers
Page 9 - Our Strategy
Page 10 - Data
Page 11 - User-generated content
Page 12 - Searchable database
Page 13 - Mobile
Page 14 - N/A
Page 15 - Our Products for Advertisers
Page 16 - Innovation.
Page 17 - Customers
Page 18 - Sales and Customer Support
Page 19 - Competition for real estate professionals
Page 20 - Employees
Page 21 - RISK FACTORS
Page 22 - We have a history of losses and we may not achieve or maintain profitability in the future.
Page 23 - If we are not able to optimize our pricing and increase our average revenue per subscriber, we may n
Page 24 - If advertisers reduce or end their advertising spending with us, or if we are unable to attract new
Page 25 - Our recent revenue growth rates may not be indicative of our future growth, and we may not continue
Page 26 - Purchase price accounting in connection with our acquisition of Market Leader requires estimates whi
Page 27 - If use of our mobile products does not continue to grow or we are not able to successfully monetize
Page 28 - Our revenue and operating results could vary significantly from period to period, which could cause
Page 29 - Seasonality may cause fluctuations in our traffic, revenue, operating expenses and operating results
Page 30 - If our users do not continue to contribute content or their contributions are not valuable to other
Page 31 - Our growth depends in part on our relationship with third parties to provide us with local informati
Page 32 - Our Market Leader brand could be harmed if customers do not provide quality service to prospective h
Page 33 - We depend on our talented personnel to grow and operate our business, and if we are unable to hire,
Page 34 - Growth may place significant demands on our management and our infrastructure.
Page 35 - Our failure to protect confidential information of our users against security breaches could damage
Page 36 - Intellectual property infringement assertions by third parties could result in significant costs and
Page 37 - Valuation and other proprietary data may be subject to disputes.
Page 38 - Our business is subject to a variety of state and federal laws, many of which are unsettled and stil
Page 39 - Complying with the laws and regulations affecting public companies has increased and may continue to
Page 40 - We are an emerging growth company, and any decision on our part to comply only with certain reduced
Page 41 - We may require additional capital to support business growth, and this capital might not be availabl
Page 42 - The price of our common stock may be volatile, and you could lose all or part of your investment.
Page 43 - Future sales of shares by existing stockholders could cause our stock price to decline.
Page 44 - Merger Litigation
Page 45 - Zillow Litigation
Page 46 - PART II
Page 47 - N/A
Page 48 - c) Issuer Purchases of Equity Securities
Page 49 - N/A
Page 50 - Non-GAAP Financial Measures
Page 51 - N/A
Page 52 - The following discussion and analysis of our financial condition and results of operations should be
Page 53 - Listings
Page 54 - Convertible Senior Notes
Page 55 - N/A
Page 56 - Components of Statements of Operations
Page 57 - Cost and Operating Expenses
Page 58 - Interest Expense
Page 59 - VSOE-
Page 60 - Goodwill
Page 61 - Business Combination
Page 62 - Purchased Intangible Assets
Page 63 - Segment Information
Page 64 - Results of Operations
Page 65 - Comparison of the Years Ended December 31, 2013, 2012, and 2011
Page 66 - 2013 Compared to 2012
Page 67 - Cost of Revenue
Page 68 - Sales and Marketing Expenses
Page 69 - Acquisition Related Costs
Page 70 - 2012 Compared to 2011
Page 71 - N/A
Page 72 - Adjusted EBITDA
Page 73 - Credit Facility
Page 74 - Cash Flows from Investing Activities
Page 75 - Cash Flows from Financing Activities
Page 76 - Interest Rate Risk
Page 77 - INDEX TO FINANCIAL STATEMENTS
Page 78 - REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Page 79 - TRULIA, INC.
Page 80 - TRULIA, INC.
Page 81 - TRULIA, INC.
Page 82 - TRULIA, INC.
Page 83 - TRULIA, INC.
Page 84 - Convertible Senior Notes
Page 85 - Reclassification
Page 86 - Multiple-Element Arrangements
Page 87 - Technology and Development
Page 88 - Comprehensive Loss
Page 89 - Restricted Cash
Page 90 - Goodwill
Page 91 - Recently Issued Accounting Pronouncements
Page 92 - Fair Value Measurements on a recurrent basis (in thousands):
Page 93 - 4. Balance Sheet Components
Page 94 - 5. Acquisition of Market Leader
Page 95 - N/A
Page 96 - 6. Goodwill and Intangible Assets
Page 97 - Intangible Assets
Page 98 - Convertible Senior Notes
Page 99 - 8. Commitments and Contingencies
Page 100 - Zillow Litigation
Page 101 - Reverse Stock Split
Page 102 - 2012 Equity Incentive Plan
Page 103 - Stock Option Activity
Page 104 - N/A
Page 105 - Stock Appreciation Rights Activity
Page 106 - Fair Value of Common Stock
Page 107 - Options granted to non-employees
Page 108 - Term
Page 109 - 12. Net Loss per Share Attributable to Common Stockholders
Page 110 - N/A
Page 111 - N/A
Page 112 - 15. Employee Benefit Plan
Page 113 - Evaluation of Disclosure Controls and Procedures
Page 114 - Changes in Internal Control over Financial Reporting
Page 115 - Part III
Page 116 - Part IV
Page 117 - SIGNATURES
Page 118 - EXHIBIT INDEX
Page 119 - N/A
Page 120 - ExhibitNumber
Subdocument 2 - EX-21.1 - EX-21.1
Page 1 - Exhibit 21.1
Subdocument 3 - EX-23.1 - EX-23.1
Page 1 - Exhibit 23.1
Subdocument 4 - EX-31.1 - EX-31.1
Page 1 - Exhibit 31.1
Subdocument 5 - EX-31.2 - EX-31.2
Page 1 - Exhibit 31.2
Subdocument 6 - EX-32.1 - EX-32.1
Page 1 - Exhibit 32.1
XBRL Item - EX-101.INS - XBRL INSTANCE DOCUMENT (What's this?)
XBRL Item - EX-101.SCH - XBRL TAXONOMY EXTENSION SCHEMA (What's this?)
XBRL Item - EX-101.CAL - XBRL TAXONOMY EXTENSION CALCULATION LINKBASE (What's this?)
XBRL Item - EX-101.DEF - XBRL TAXONOMY EXTENSION DEFINITION LINKBASE (What's this?)
XBRL Item - EX-101.LAB - XBRL TAXONOMY EXTENSION LABEL LINKBASE (What's this?)
XBRL Item - EX-101.PRE - XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE (What's this?)
XBRL Viewer
SEC Filings
Form 10-K
TRULIA, INC. filed this Form 10-K on 03/03/2014
Document Outline
Entire Document (5092.5 KB)
Subdocument 1 - 10-K - FORM 10-K
Page 1 - UNITED STATES
Page 2 - Trulia Inc.
Page 3 - SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
Page 4 - N/A
Page 5 - PART I
Page 6 - Industry and Challenges
Page 7 - The Trulia Marketplace
Page 8 - Key benefits for advertisers
Page 9 - Our Strategy
Page 10 - Data
Page 11 - User-generated content
Page 12 - Searchable database
Page 13 - Mobile
Page 14 - N/A
Page 15 - Our Products for Advertisers
Page 16 - Innovation.
Page 17 - Customers
Page 18 - Sales and Customer Support
Page 19 - Competition for real estate professionals
Page 20 - Employees
Page 21 - RISK FACTORS
Page 22 - We have a history of losses and we may not achieve or maintain profitability in the future.
Page 23 - If we are not able to optimize our pricing and increase our average revenue per subscriber, we may n
Page 24 - If advertisers reduce or end their advertising spending with us, or if we are unable to attract new
Page 25 - Our recent revenue growth rates may not be indicative of our future growth, and we may not continue
Page 26 - Purchase price accounting in connection with our acquisition of Market Leader requires estimates whi
Page 27 - If use of our mobile products does not continue to grow or we are not able to successfully monetize
Page 28 - Our revenue and operating results could vary significantly from period to period, which could cause
Page 29 - Seasonality may cause fluctuations in our traffic, revenue, operating expenses and operating results
Page 30 - If our users do not continue to contribute content or their contributions are not valuable to other
Page 31 - Our growth depends in part on our relationship with third parties to provide us with local informati
Page 32 - Our Market Leader brand could be harmed if customers do not provide quality service to prospective h
Page 33 - We depend on our talented personnel to grow and operate our business, and if we are unable to hire,
Page 34 - Growth may place significant demands on our management and our infrastructure.
Page 35 - Our failure to protect confidential information of our users against security breaches could damage
Page 36 - Intellectual property infringement assertions by third parties could result in significant costs and
Page 37 - Valuation and other proprietary data may be subject to disputes.
Page 38 - Our business is subject to a variety of state and federal laws, many of which are unsettled and stil
Page 39 - Complying with the laws and regulations affecting public companies has increased and may continue to
Page 40 - We are an emerging growth company, and any decision on our part to comply only with certain reduced
Page 41 - We may require additional capital to support business growth, and this capital might not be availabl
Page 42 - The price of our common stock may be volatile, and you could lose all or part of your investment.
Page 43 - Future sales of shares by existing stockholders could cause our stock price to decline.
Page 44 - Merger Litigation
Page 45 - Zillow Litigation
Page 46 - PART II
Page 47 - N/A
Page 48 - c) Issuer Purchases of Equity Securities
Page 49 - N/A
Page 50 - Non-GAAP Financial Measures
Page 51 - N/A
Page 52 - The following discussion and analysis of our financial condition and results of operations should be
Page 53 - Listings
Page 54 - Convertible Senior Notes
Page 55 - N/A
Page 56 - Components of Statements of Operations
Page 57 - Cost and Operating Expenses
Page 58 - Interest Expense
Page 59 - VSOE-
Page 60 - Goodwill
Page 61 - Business Combination
Page 62 - Purchased Intangible Assets
Page 63 - Segment Information
Page 64 - Results of Operations
Page 65 - Comparison of the Years Ended December 31, 2013, 2012, and 2011
Page 66 - 2013 Compared to 2012
Page 67 - Cost of Revenue
Page 68 - Sales and Marketing Expenses
Page 69 - Acquisition Related Costs
Page 70 - 2012 Compared to 2011
Page 71 - N/A
Page 72 - Adjusted EBITDA
Page 73 - Credit Facility
Page 74 - Cash Flows from Investing Activities
Page 75 - Cash Flows from Financing Activities
Page 76 - Interest Rate Risk
Page 77 - INDEX TO FINANCIAL STATEMENTS
Page 78 - REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Page 79 - TRULIA, INC.
Page 80 - TRULIA, INC.
Page 81 - TRULIA, INC.
Page 82 - TRULIA, INC.
Page 83 - TRULIA, INC.
Page 84 - Convertible Senior Notes
Page 85 - Reclassification
Page 86 - Multiple-Element Arrangements
Page 87 - Technology and Development
Page 88 - Comprehensive Loss
Page 89 - Restricted Cash
Page 90 - Goodwill
Page 91 - Recently Issued Accounting Pronouncements
Page 92 - Fair Value Measurements on a recurrent basis (in thousands):
Page 93 - 4. Balance Sheet Components
Page 94 - 5. Acquisition of Market Leader
Page 95 - N/A
Page 96 - 6. Goodwill and Intangible Assets
Page 97 - Intangible Assets
Page 98 - Convertible Senior Notes
Page 99 - 8. Commitments and Contingencies
Page 100 - Zillow Litigation
Page 101 - Reverse Stock Split
Page 102 - 2012 Equity Incentive Plan
Page 103 - Stock Option Activity
Page 104 - N/A
Page 105 - Stock Appreciation Rights Activity
Page 106 - Fair Value of Common Stock
Page 107 - Options granted to non-employees
Page 108 - Term
Page 109 - 12. Net Loss per Share Attributable to Common Stockholders
Page 110 - N/A
Page 111 - N/A
Page 112 - 15. Employee Benefit Plan
Page 113 - Evaluation of Disclosure Controls and Procedures
Page 114 - Changes in Internal Control over Financial Reporting
Page 115 - Part III
Page 116 - Part IV
Page 117 - SIGNATURES
Page 118 - EXHIBIT INDEX
Page 119 - N/A
Page 120 - ExhibitNumber
Subdocument 2 - EX-21.1 - EX-21.1
Page 1 - Exhibit 21.1
Subdocument 3 - EX-23.1 - EX-23.1
Page 1 - Exhibit 23.1
Subdocument 4 - EX-31.1 - EX-31.1
Page 1 - Exhibit 31.1
Subdocument 5 - EX-31.2 - EX-31.2
Page 1 - Exhibit 31.2
Subdocument 6 - EX-32.1 - EX-32.1
Page 1 - Exhibit 32.1
XBRL Item - EX-101.INS - XBRL INSTANCE DOCUMENT (What's this?)
XBRL Item - EX-101.SCH - XBRL TAXONOMY EXTENSION SCHEMA (What's this?)
XBRL Item - EX-101.CAL - XBRL TAXONOMY EXTENSION CALCULATION LINKBASE (What's this?)
XBRL Item - EX-101.DEF - XBRL TAXONOMY EXTENSION DEFINITION LINKBASE (What's this?)
XBRL Item - EX-101.LAB - XBRL TAXONOMY EXTENSION LABEL LINKBASE (What's this?)
XBRL Item - EX-101.PRE - XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE (What's this?)
XBRL Viewer
SEC Filings
Form 10-K
TRULIA, INC. filed this Form 10-K on 03/03/2014
Document Outline
Entire Document (5092.5 KB)
Subdocument 1 - 10-K - FORM 10-K
Page 1 - UNITED STATES
Page 2 - Trulia Inc.
Page 3 - SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
Page 4 - N/A
Page 5 - PART I
Page 6 - Industry and Challenges
Page 7 - The Trulia Marketplace
Page 8 - Key benefits for advertisers
Page 9 - Our Strategy
Page 10 - Data
Page 11 - User-generated content
Page 12 - Searchable database
Page 13 - Mobile
Page 14 - N/A
Page 15 - Our Products for Advertisers
Page 16 - Innovation.
Page 17 - Customers
Page 18 - Sales and Customer Support
Page 19 - Competition for real estate professionals
Page 20 - Employees
Page 21 - RISK FACTORS
Page 22 - We have a history of losses and we may not achieve or maintain profitability in the future.
Page 23 - If we are not able to optimize our pricing and increase our average revenue per subscriber, we may n
Page 24 - If advertisers reduce or end their advertising spending with us, or if we are unable to attract new
Page 25 - Our recent revenue growth rates may not be indicative of our future growth, and we may not continue
Page 26 - Purchase price accounting in connection with our acquisition of Market Leader requires estimates whi
Page 27 - If use of our mobile products does not continue to grow or we are not able to successfully monetize
Page 28 - Our revenue and operating results could vary significantly from period to period, which could cause
Page 29 - Seasonality may cause fluctuations in our traffic, revenue, operating expenses and operating results
Page 30 - If our users do not continue to contribute content or their contributions are not valuable to other
Page 31 - Our growth depends in part on our relationship with third parties to provide us with local informati
Page 32 - Our Market Leader brand could be harmed if customers do not provide quality service to prospective h
Page 33 - We depend on our talented personnel to grow and operate our business, and if we are unable to hire,
Page 34 - Growth may place significant demands on our management and our infrastructure.
Page 35 - Our failure to protect confidential information of our users against security breaches could damage
Page 36 - Intellectual property infringement assertions by third parties could result in significant costs and
Page 37 - Valuation and other proprietary data may be subject to disputes.
Page 38 - Our business is subject to a variety of state and federal laws, many of which are unsettled and stil
Page 39 - Complying with the laws and regulations affecting public companies has increased and may continue to
Page 40 - We are an emerging growth company, and any decision on our part to comply only with certain reduced
Page 41 - We may require additional capital to support business growth, and this capital might not be availabl
Page 42 - The price of our common stock may be volatile, and you could lose all or part of your investment.
Page 43 - Future sales of shares by existing stockholders could cause our stock price to decline.
Page 44 - Merger Litigation
Page 45 - Zillow Litigation
Page 46 - PART II
Page 47 - N/A
Page 48 - c) Issuer Purchases of Equity Securities
Page 49 - N/A
Page 50 - Non-GAAP Financial Measures
Page 51 - N/A
Page 52 - The following discussion and analysis of our financial condition and results of operations should be
Page 53 - Listings
Page 54 - Convertible Senior Notes
Page 55 - N/A
Page 56 - Components of Statements of Operations
Page 57 - Cost and Operating Expenses
Page 58 - Interest Expense
Page 59 - VSOE-
Page 60 - Goodwill
Page 61 - Business Combination
Page 62 - Purchased Intangible Assets
Page 63 - Segment Information
Page 64 - Results of Operations
Page 65 - Comparison of the Years Ended December 31, 2013, 2012, and 2011
Page 66 - 2013 Compared to 2012
Page 67 - Cost of Revenue
Page 68 - Sales and Marketing Expenses
Page 69 - Acquisition Related Costs
Page 70 - 2012 Compared to 2011
Page 71 - N/A
Page 72 - Adjusted EBITDA
Page 73 - Credit Facility
Page 74 - Cash Flows from Investing Activities
Page 75 - Cash Flows from Financing Activities
Page 76 - Interest Rate Risk
Page 77 - INDEX TO FINANCIAL STATEMENTS
Page 78 - REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Page 79 - TRULIA, INC.
Page 80 - TRULIA, INC.
Page 81 - TRULIA, INC.
Page 82 - TRULIA, INC.
Page 83 - TRULIA, INC.
Page 84 - Convertible Senior Notes
Page 85 - Reclassification
Page 86 - Multiple-Element Arrangements
Page 87 - Technology and Development
Page 88 - Comprehensive Loss
Page 89 - Restricted Cash
Page 90 - Goodwill
Page 91 - Recently Issued Accounting Pronouncements
Page 92 - Fair Value Measurements on a recurrent basis (in thousands):
Page 93 - 4. Balance Sheet Components
Page 94 - 5. Acquisition of Market Leader
Page 95 - N/A
Page 96 - 6. Goodwill and Intangible Assets
Page 97 - Intangible Assets
Page 98 - Convertible Senior Notes
Page 99 - 8. Commitments and Contingencies
Page 100 - Zillow Litigation
Page 101 - Reverse Stock Split
Page 102 - 2012 Equity Incentive Plan
Page 103 - Stock Option Activity
Page 104 - N/A
Page 105 - Stock Appreciation Rights Activity
Page 106 - Fair Value of Common Stock
Page 107 - Options granted to non-employees
Page 108 - Term
Page 109 - 12. Net Loss per Share Attributable to Common Stockholders
Page 110 - N/A
Page 111 - N/A
Page 112 - 15. Employee Benefit Plan
Page 113 - Evaluation of Disclosure Controls and Procedures
Page 114 - Changes in Internal Control over Financial Reporting
Page 115 - Part III
Page 116 - Part IV
Page 117 - SIGNATURES
Page 118 - EXHIBIT INDEX
Page 119 - N/A
Page 120 - ExhibitNumber
Subdocument 2 - EX-21.1 - EX-21.1
Page 1 - Exhibit 21.1
Subdocument 3 - EX-23.1 - EX-23.1
Page 1 - Exhibit 23.1
Subdocument 4 - EX-31.1 - EX-31.1
Page 1 - Exhibit 31.1
Subdocument 5 - EX-31.2 - EX-31.2
Page 1 - Exhibit 31.2
Subdocument 6 - EX-32.1 - EX-32.1
Page 1 - Exhibit 32.1
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SEC Filings
Form 10-K
TRULIA, INC. filed this Form 10-K on 03/03/2014
Document Outline
Entire Document (5092.5 KB)
Subdocument 1 - 10-K - FORM 10-K
Page 1 - UNITED STATES
Page 2 - Trulia Inc.
Page 3 - SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
Page 4 - N/A
Page 5 - PART I
Page 6 - Industry and Challenges
Page 7 - The Trulia Marketplace
Page 8 - Key benefits for advertisers
Page 9 - Our Strategy
Page 10 - Data
Page 11 - User-generated content
Page 12 - Searchable database
Page 13 - Mobile
Page 14 - N/A
Page 15 - Our Products for Advertisers
Page 16 - Innovation.
Page 17 - Customers
Page 18 - Sales and Customer Support
Page 19 - Competition for real estate professionals
Page 20 - Employees
Page 21 - RISK FACTORS
Page 22 - We have a history of losses and we may not achieve or maintain profitability in the future.
Page 23 - If we are not able to optimize our pricing and increase our average revenue per subscriber, we may n
Page 24 - If advertisers reduce or end their advertising spending with us, or if we are unable to attract new
Page 25 - Our recent revenue growth rates may not be indicative of our future growth, and we may not continue
Page 26 - Purchase price accounting in connection with our acquisition of Market Leader requires estimates whi
Page 27 - If use of our mobile products does not continue to grow or we are not able to successfully monetize
Page 28 - Our revenue and operating results could vary significantly from period to period, which could cause
Page 29 - Seasonality may cause fluctuations in our traffic, revenue, operating expenses and operating results
Page 30 - If our users do not continue to contribute content or their contributions are not valuable to other
Page 31 - Our growth depends in part on our relationship with third parties to provide us with local informati
Page 32 - Our Market Leader brand could be harmed if customers do not provide quality service to prospective h
Page 33 - We depend on our talented personnel to grow and operate our business, and if we are unable to hire,
Page 34 - Growth may place significant demands on our management and our infrastructure.
Page 35 - Our failure to protect confidential information of our users against security breaches could damage
Page 36 - Intellectual property infringement assertions by third parties could result in significant costs and
Page 37 - Valuation and other proprietary data may be subject to disputes.
Page 38 - Our business is subject to a variety of state and federal laws, many of which are unsettled and stil
Page 39 - Complying with the laws and regulations affecting public companies has increased and may continue to
Page 40 - We are an emerging growth company, and any decision on our part to comply only with certain reduced
Page 41 - We may require additional capital to support business growth, and this capital might not be availabl
Page 42 - The price of our common stock may be volatile, and you could lose all or part of your investment.
Page 43 - Future sales of shares by existing stockholders could cause our stock price to decline.
Page 44 - Merger Litigation
Page 45 - Zillow Litigation
Page 46 - PART II
Page 47 - N/A
Page 48 - c) Issuer Purchases of Equity Securities
Page 49 - N/A
Page 50 - Non-GAAP Financial Measures
Page 51 - N/A
Page 52 - The following discussion and analysis of our financial condition and results of operations should be
Page 53 - Listings
Page 54 - Convertible Senior Notes
Page 55 - N/A
Page 56 - Components of Statements of Operations
Page 57 - Cost and Operating Expenses
Page 58 - Interest Expense
Page 59 - VSOE-
Page 60 - Goodwill
Page 61 - Business Combination
Page 62 - Purchased Intangible Assets
Page 63 - Segment Information
Page 64 - Results of Operations
Page 65 - Comparison of the Years Ended December 31, 2013, 2012, and 2011
Page 66 - 2013 Compared to 2012
Page 67 - Cost of Revenue
Page 68 - Sales and Marketing Expenses
Page 69 - Acquisition Related Costs
Page 70 - 2012 Compared to 2011
Page 71 - N/A
Page 72 - Adjusted EBITDA
Page 73 - Credit Facility
Page 74 - Cash Flows from Investing Activities
Page 75 - Cash Flows from Financing Activities
Page 76 - Interest Rate Risk
Page 77 - INDEX TO FINANCIAL STATEMENTS
Page 78 - REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Page 79 - TRULIA, INC.
Page 80 - TRULIA, INC.
Page 81 - TRULIA, INC.
Page 82 - TRULIA, INC.
Page 83 - TRULIA, INC.
Page 84 - Convertible Senior Notes
Page 85 - Reclassification
Page 86 - Multiple-Element Arrangements
Page 87 - Technology and Development
Page 88 - Comprehensive Loss
Page 89 - Restricted Cash
Page 90 - Goodwill
Page 91 - Recently Issued Accounting Pronouncements
Page 92 - Fair Value Measurements on a recurrent basis (in thousands):
Page 93 - 4. Balance Sheet Components
Page 94 - 5. Acquisition of Market Leader
Page 95 - N/A
Page 96 - 6. Goodwill and Intangible Assets
Page 97 - Intangible Assets
Page 98 - Convertible Senior Notes
Page 99 - 8. Commitments and Contingencies
Page 100 - Zillow Litigation
Page 101 - Reverse Stock Split
Page 102 - 2012 Equity Incentive Plan
Page 103 - Stock Option Activity
Page 104 - N/A
Page 105 - Stock Appreciation Rights Activity
Page 106 - Fair Value of Common Stock
Page 107 - Options granted to non-employees
Page 108 - Term
Page 109 - 12. Net Loss per Share Attributable to Common Stockholders
Page 110 - N/A
Page 111 - N/A
Page 112 - 15. Employee Benefit Plan
Page 113 - Evaluation of Disclosure Controls and Procedures
Page 114 - Changes in Internal Control over Financial Reporting
Page 115 - Part III
Page 116 - Part IV
Page 117 - SIGNATURES
Page 118 - EXHIBIT INDEX
Page 119 - N/A
Page 120 - ExhibitNumber
Subdocument 2 - EX-21.1 - EX-21.1
Page 1 - Exhibit 21.1
Subdocument 3 - EX-23.1 - EX-23.1
Page 1 - Exhibit 23.1
Subdocument 4 - EX-31.1 - EX-31.1
Page 1 - Exhibit 31.1
Subdocument 5 - EX-31.2 - EX-31.2
Page 1 - Exhibit 31.2
Subdocument 6 - EX-32.1 - EX-32.1
Page 1 - Exhibit 32.1
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